Do Life Insurance Leads Work? Follow This Plan To Ensure Your Success
- usalifeleads
- Apr 5
- 3 min read
🧠 Do Life Insurance Leads Actually Work?
Let’s be honest—buying life insurance leads can feel risky. You've probably heard the stories: wrong numbers, uninterested people, or “I never filled anything out.” So the question is: do life insurance leads really work?
Yes, they do—but only if you follow a proven plan.
Leads are the starting line—what you do next determines if they turn into policyholders and commissions. Let’s break down a real strategy that works.
✅ Step 1: Choose the Right Type of Leads
Not all leads are created equal. Before you spend anything, know what kind of leads fit your sales style:
Exclusive Leads – Only sold to you. Best for agents who want low competition and high contact rates.
Shared Leads – Sold to multiple agents. Cheaper, but you have to act fast and stand out.
Aged Leads – 30 to 90+ days old. Super affordable and great for consistent pipeline building.
💡 Pro Tip: If you're new or want more control, start with exclusive leads. If you're experienced with fast dialing and scripting, shared or aged can deliver great ROI.
📞 Step 2: Contact Quickly & Follow Up Relentlessly
Speed = conversions. Data shows that if you wait more than 15 minutes to call a lead, your odds of closing them drop drastically.
Call within 5 minutes of receiving the lead whenever possible.
If they don’t answer, send a text message immediately.
Use email if you have it — keep communication multi-channel.
And remember: most sales happen after multiple contacts. Don’t give up after the first attempt.
☎️ Step 2.5: Dial Like a Pro — Frequency, Timing & Strategy
Most agents stop too early. Here's how to maximize your contact rate:
📆 How Many Days Should You Call a Lead?
Call for at least 5 consecutive days after receiving the lead.
If no response, move them to long-term follow-up and circle back monthly.
🔁 How Many Times Per Day?
2–3 call attempts per day per lead for the first 3 days.
One in the morning
One in the afternoon
One in the evening
Day 4 and 5: scale down to once per day.
⏰ Best Times to Call
Try calling at:
8:00 AM – 9:30 AM (before work)
11:30 AM – 1:30 PM (lunch hours)
5:00 PM – 7:30 PM (evening)
📆 Don't forget Saturdays! Agents who call on weekends often reach people others miss.
🧠 Step 3: Use a Script, Then Make It Yours
Scripts are your foundation—but they need to sound natural. A good one hits these beats:
Intro – “Hey [Name], I saw you were looking into life insurance recently…”
Question – “Are you still exploring coverage or just gathering info?”
Urgency – “Rates are based on age and health, so now's the best time to lock something in.”
Action – Book the appointment or start the application.
Test, tweak, and track what works best for your tone.
📊 Step 4: Track Your Metrics & Improve
How many dials per contact?
How many contacts per appointment?
Which lead types and days perform best?
📈 Use this info to double down on what’s working—and stop wasting money on what’s not.
🔁 Bonus: Nurture Long-Term Leads
Not every lead closes right away. Build a drip campaign with follow-up emails or texts over 30, 60, or 90 days. Many agents throw away these leads—you can turn them into sales later.
💬 Final Thoughts: Work the Leads, Don’t Just Buy Them
Do life insurance leads work? Yes—but only if you do.
Top producers don’t rely on magic leads. They rely on systems, persistence, and smart dialing strategies. Follow this plan consistently, and your lead ROI will climb.
🚀 Ready to Work Smarter?
If you're tired of overpaying for leads that don't convert, try a smarter solution.
We offer exclusive, shared, and aged leads at competitive prices — so you can build your book without breaking the bank.
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